SOCIAL CAPITAL OF SMALL AND MEDIUM-SIZE BUSINESSES

NOVEMBER 12–13, 2026
EKATERINBURG

SOCIAL CAPITAL OF SMALL
AND MEDIUM-SIZED
BUSINESSES

International scientific and practical conference

The conference is held in a mixed format
(offline & online; links will be sent to registered participants and presenters)

Invited to participate
academic and teaching staff, students and postgraduate students,
experts in the fields of personnel management, marketing and social development,
representatives of the non‑profit sector, small and medium‑sized businesses

Variety of formats
Round tables / author’s seminars / workshops / experience exchange / problem‑based discussions

Publication
Special issue of the journal “Management Issues” No. 1, 2027.
(on a competitive basis)

The conference program (will be available from October 20, 2026)

Information letter

LIST OF CONFERENCE TOPICS

Social capital: why it matters for businesses and public organizations
The economic efficiency of social projects/events
Social policy of business in modernity
Corporate communications as social capital
The digital ecosystem of a companies for employees and partners
The potential of international cooperation in the development of social capital

There will also be other topics proposed by the participants

LIST OF SECTIONS AND WORKSHOP`S
(WILL BE AVAILABLE FROM OCTOBER 20, 2026)

Section 1: Quality of digital environments for business (November 13)
Section 2
Section 3

Seminar 1
Seminar 2
Workshop 1
Workshop 2

DATE, TIME, LANGUAGES

November 12–13, 2026.
Please take the time difference into account
The participation of Brazilian speakers is planned from 17:00 Yekaterinburg time

Conference languages:
Russian, English

CONDITIONS OF PARTICIPATION

Presentation requirements:
Presentations must be prepared in English.

We have prepared a template for presentation design.
We recommend using it to maintain a consistent style. Before submitting, check the readability of all text in the presentation and the quality of the pictures.

When registering as a speaker, you must attach the presentation for preliminary moderation.
The duration of sectional presentations is 10 minutes, with a discussion of up to 5 minutes.

Certificates of participants:
Following the conference, electronic certificates will be issued to:

speakers — a speaker’s certificate;
listeners who have registered — a participant’s certificate.

The documents will be sent to the email address provided during registration within a month after the event ends.

ORGANIZING COMMITTEE

Patrakov Eduard

PhD, associate professor at the department of Innovation and intellectual property UrFU, head of the master’s program “Organization and management in social work” UrFU,
Yekaterinburg, Russia

Role:
general management and contacts with the business community, translations Russian-English

e.v.patrakov@urfu.ru
Gushchin Oleg

PhD, Director of the Ural Institute of Management — a branch of The Russian Presidential Academy of National Economy and Public Administration (Presidential Academy),
Yekaterinburg, Russia

Role:
supervision of the plenary session of the conference
Chevtaeva Natalia

PhD, doctor of Social Sciences, Professor, Head of the Department of Personnel Management and Sociology Ural Institute of Management - Presidential Academy, Editor-in-Chief of the journal "Management Issues",
Yekaterinburg, Russia

Role:
publication of the special issue of the journal

chevtaeva-ng@ranepa.ru
Belozerova Anna

Engineer of the department of Innovation and intellectual property of the UrFU,
Yekaterinburg, Russia

Role:
administration of sections, Russian-English translations

anna.belozerova@urfu.ru
Baturina Lyudmila

PhD, associate professor at the department of foreign languages at Russian Technological University MIREA, director of the International Russian‑Brazilian center at the Russian State University for the Humanities, lecturer of international marketing at Presidential Academy, consultant on International partnership and business development,
Moscow, Russia

Role:
interaction with foreign partners, translation Russian-English-Portuguese

baturina@mirea.ru
Sosnin Maxim

PhD student at the department of Innovation and intellectual property of the UrFU, moderator of the conference website,
Yekaterinburg, Russia

Role:
website moderation

m.s.sosnin@urfu.ru
Razikova Natalia

PhD, associate professor at the department of Innovation and intellectual property UrFU,
Yekaterinburg, Russia

Role:
supervision of student presentations

n.i.razikova@urfu.ru
Fred Leite Siqueira Campos

Doctor, full professor and researcher in the Department of Economics and International Relations at the Federal University of Santa Catarina (Brazil), Coordinator of the Study and Research Group on Russia (PRORUS),
Santa Catarina, Brazil

Role:
interaction with the participants from Brazil

fred.campos@ufsc.br
José Zacarias Samuel Matemulane

PhD, Associate Professor at the Faculty of Education and Psychology, Head of the Master’s Program in Organizational Psychology at the Pedagogical University of Maputo (Republic of Mozambique), Ambassador of Russian Education and Science in the Republic of Mozambique, Member of the editorial team of the scientific journal MYTHOS,
Maputo, Mozambique

Role:
interaction with the participants from Mozambique

jmatemulane@up.ac.mz

KEY SPEAKERS

Rafael Dias

PhD, full Professor of International Relations, School of Applied Sciences State University of Campinas (UNICAMP),
Campinas, Brazil

Presentation Topic:
The potential of international cooperation in the development of social capital
Baturina Lyudmila

PhD, associate professor at the department of foreign languages at Russian Technological University MIREA, director of the International Russian‑Brazilian center at the Russian State University for the Humanities, lecturer of international marketing at Presidential Academy, consultant on International partnership and business development,
Moscow, Russia
Deineka Olga

Doctor of Psychological Sciences, professor, acting head of the department of political psychology, faculty of psychology St. Petersburg State University,
Saint Petersburg, Russia
Chevtaeva Natalia

PhD, doctor of Social Sciences, Professor, Head of the Department of Personnel Management and Sociology Ural Institute of Management - Presidential Academy, Editor-in-Chief of the journal "Management Issues",
Yekaterinburg, Russia
Lobanova Tatyana

PhD, president of the Russian association of management consultants “NISKU”,
Moscow, Russia
Vorontsova Tatyana

Director of the Sredneuralsky Fund for the development of small business,
Yekaterinburg, Russia
Kuntsevich Lyubov

Director of the NGO “Prosto100blago”,
Yekaterinburg, Russia
José Zacarias Samuel Matemulane

Candidate of Pedagogical Sciences, Associate Professor, Faculty of Education and Psychology; Head of the Master’s Program in Organizational Psychology at the Pedagogical University of Maputo (Republic of Mozambique); Ambassador of Russian Education and Science in the Republic of Mozambique; Member of the editorial team of the scientific journal MIFOS;
Maputo, Mozambique
Yumna Ali

PhD Psychology, Hazara University,
Pakistan
The person is under review
The person is under review
The person is under review

ORGANIZERS’ CONTACTS

RUSSIA

UrFU
Eduard Patrakov
e.v.patrakov@urfu.ru

Anna Belozerova
anna.belozerova@urfu.ru
+7 343 375 4103

BRAZIL

The Russia Research and Extension Group (ProRus) – Federal University of Santa Catarina, Socio-Economic Center, Department of Economics and International Relations
Prof. Dr. Fred Leite Siqueira Campos
fred.campos@ufsc.br
+ 55 48 99149-1970

MOZAMBIQUE

Pedagogical University of Maputo
José Zacarias Samuel Matemulane
jmatemulane@up.ac.mz
+258 84 518 31 13